Handelot
Global electronic trading system
Handelot is a world’s leading consumer electronics wholesale trading platform specifically designed for traders, distributors, e-tailers and retailers who are active in international trade of branded consumer electronics.
Handelot owns the largest magazine on the electronics trade (Handelot Times) and organizes the biggest B2B events related to this field (TEN meetings).
Scope of work:
The main task in creating the brand image was to convince the audience that the brand is mature, strong and trustworthy.
I had to challenge the existing corporate identity that was recognised as childish and untrustworthy. It has been completely refreshed. From now on Handelot is a true market leader.
Handelot owns the largest magazine on the electronics trade (Handelot Times) and organizes the biggest B2B events related to this field (TEN meetings).
Scope of work:
branding, ux & ui, web & mobile, print, consulting.
The main task in creating the brand image was to convince the audience that the brand is mature, strong and trustworthy.
I had to challenge the existing corporate identity that was recognised as childish and untrustworthy. It has been completely refreshed. From now on Handelot is a true market leader.
To maintain a hi-tech, futuristic feel, we chose a desaturated, mostly dark colour palette and bold, modern, sans-serif typography.
TEN: Trade Electronics & Meetings
TEN is an annual event bringing traders closer to their clients and giving them opportunity to gain the knowledge about the market in the atmosphere of casual and private networking.
Like the other sub-brands of Handelot, this brand remains consistent and keep a similar look & feel and visual message so that it can be placed near Handelot and Handelot Times visual signs.
